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Article: Advertising during a recession. (excerpted from NW Ayer Inc.'s report, 'Advertising During a Recession: Key issues and Opportunities')(DM Forecast)
- Article from:
- Direct Marketing
- Article date:
- September 1, 1991
CopyrightCOPYRIGHT 1991 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Does your company view advertising as an expense or an investment? How have others succeeded during a soft economy? These questions and others are answered in this special report.
(The following was excerpted from NW Ayer Inc.'s report: Advertising During a Recession: Key Issues anti Opportunities." The marketing department takes an om-depth look at the last 40 years, in terms of recessions and their effect on advertising.)
Whether to advertise during a recession is a question that has been raised by agencies and clients alike worldwide since the early 1920s. Unfortunately, to our knowledge, only the United States has examined and published data on the ...