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Article: 1990 mail order overview. (review of business and industrial mail order activity in 1990) (includes related article)
- Article from:
- Direct Marketing
- Article date:
- September 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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1990 Guide To Mail Order Sales
The information contained in this summory, as well as in the -Mail Order Top 250+,' are extracts from the - 1990 Guide To Mail Order Soles,- the tenth annual study by Arnold Fishman of Marketing Logistics, and this magazine's director of research.
Considered by many to be the market planning bible- for direct marketers, this 700 page, two volume, tenth annual edition contains data on 30 U.S. market segments, 17 countries, 284 conglomerates, 365 top-ranked companies, 435 top-ranked businesses, 56 company profiles, six fund-raising segments and five supplier segments. It also contains directories of parent companies, ...