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Article: Absolut Spirits Company Announces New Marketing VP; Matthias Aeppli Joins Company from Diageo.
- Article from:
- PR Newswire
- Article date:
- March 8, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 8 /PRNewswire/ -- The Absolut Spirits Company, Inc. (ASCI), announced today the hiring of Matthias Aeppli as its new Vice President of Marketing effective immediately.
"Matthias is a great addition to our team," said Carl Horton, president and chief executive officer, The Absolut Spirits Company, Inc. "His extensive background in the spirits industry and understanding of our current business challenges will reap immediate rewards for our brands and business."
Aeppli will be responsible for guiding all of the marketing activities for ASCI's brands that include ABSOLUT VODKA, Level Vodka, DANZKA Vodka and Plymouth Gin. Specifically, ...