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Article: History channel readies Spanish-language net.(A and E Television Networks)
- Article from:
- Multichannel News
- Article date:
- March 1, 2004
- Author:
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The History Channel has joined the crush of programmers launching cable networks targeting U.S. Hispanics.
History Channel in May plans to debut a Spanish-language net work, The History Channel en Espanol, focused on world and Latin American history.
It won't simulcast the English-language channel. "We really think this is an important demographic, and to take a network out there and put a dub on it we don't think would be fair to this audience," said David Zagin, senior vice president of affiliate sales at A&E Television Networks. "Distributors have expressed a lot of interest in getting a strong brand like The History Channel available to the Hispanic ...