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Article: Trio plans hefty broadband adjunct: 'Trio Plus' to complement Pop-Culture Diginet Brand.
- Article from:
- Multichannel News
- Article date:
- March 1, 2004
- Author:
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Pop-culture network Trio is beefing up the content of its Web site, introducing "Trio Plus," a broadband-programming mix designed to both complement the brand and extend it online.
The site debuts today (March 1) with 24 short films from RESFEST, a digital film festival; 49 episodes of Saturday Night Live's classic "Mr. Bill" skit; 16 Hidden Celebrity Web cams from Icebox; and two animated shorts from Trey Parker and Matt Stone, creators of South Park.
Those examples define what Trio is trying to do online--create a place viewers in which can find both original material and adjunct content that relates to on-air programs, said Trio president Lauren ...