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Article: Ethnic Marketing Panel Shares Insight on Reaching Diverse Audiences at Yellow Pages Integrated Media Association 2004 Conference.
- Article from:
- Business Wire
- Article date:
- March 9, 2004
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Business Editors
2004 Destination IMAgination Annual Conference and Exhibition
SAN DIEGO--(BUSINESS WIRE)--March 9, 2004
Experts Give Advice on "Harnessing the Potential of Global Marketing"
With the buying power of minority and ethnic groups expected to catapult into the hundreds of billions by 2007, successfully reaching these diverse audiences is more important than ever. Addressing this timely and complex issue, a panel of marketing experts spoke on "Harnessing the Potential of Global Marketing: The Power and the Pitfalls of Reaching Asian, African-American, Hispanic and Other Ethnic Markets" during the first day of the Yellow ...