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Article: Stern flap could benefit satellite radio; Analysts say a move may spur industry growth.(BUSINESS)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- March 9, 2004
CopyrightCOPYRIGHT 2004 The Washington Times LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Chris Baker, THE WASHINGTON TIMES
Howard Stern's threat to move his syndicated radio program to satellite radio would boost a fledgling medium with a small but growing subscriber base.
The move would be similar to those by George Burns and Jack Benny, two radio stars who helped usher in a new era in entertainment in the 1940s when they moved to television. At the time, TV sets were a luxury afforded by only the very wealthy, but the popularity of Mr. Burns and Mr. Benny helped spur sales of sets to working-class families.
"The movement of Howard Stern would be transformational for the industry," said analyst Kit Spring, who studies ...