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Article: Pizza Hut refocuses on dine-in with Wichita test concept. (Pizza Hut Inc.; Wichita, Kansas)(Marketing)
- Article from:
- Restaurants & Institutions
- Article date:
- September 18, 1991
- Author:
CopyrightCOPYRIGHT 1991 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PIZZA HUT REFOCUSES ON DINE-IN WITH WICHITA TEST CONCEPT
For months, residents of Wichita, Kan., have wondered about a former Pizza Hut restaurant surrounded by a tall plastic-wrapped construction fence bannered with the slogan, "We're Making It Greater!"
Wonder no more, Wichita. The wrap is off, the fence is down and an entirely new test concept from Pizza Hut is open.
The pilot is part of Pizza Hut's attempt to beef up its dine-in business after years spent expanding the home-delivery and off-premises capabilities of the company.
Steve Reinemund, president and CEO, says it also represents the No. 1 pizza chain's largest step away from ...