Article: Pizza Hut refocuses on dine-in with Wichita test concept. (Pizza Hut Inc.; Wichita, Kansas)(Marketing)

PIZZA HUT REFOCUSES ON DINE-IN WITH WICHITA TEST CONCEPT

For months, residents of Wichita, Kan., have wondered about a former Pizza Hut restaurant surrounded by a tall plastic-wrapped construction fence bannered with the slogan, "We're Making It Greater!"

Wonder no more, Wichita. The wrap is off, the fence is down and an entirely new test concept from Pizza Hut is open.

The pilot is part of Pizza Hut's attempt to beef up its dine-in business after years spent expanding the home-delivery and off-premises capabilities of the company.

Steve Reinemund, president and CEO, says it also represents the No. 1 pizza chain's largest step away from ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!