Article: Boy, oh! Boy. (boy's wear retailers)

BOY, OH! BOY

Boys' wear retailers aren't sighing relief yet, but they're hoping new fashion trends will boost their bewildered bottom lines.

Boys' wear sales may have lost some bounce this year compared to infants' and girls' wear, but several boys' fashion trends have emerged that point to a strong back-to-school season, according to children's wear buyers across the country. These trends include the growing popularity of dressy styles, activewear and selected classic styles.

As in previous slow periods, children's wear continues to outsell women's and men's wear, according to The NPD Group, the Port Washington-based market research firm. But ...

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