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Article: New 'SIDE BY SIDE' Feature Launches on 'NASCAR IN CAR'; Emmy Award-Winning Sports Package to Debut New Feature on March 14 for Golden Corral 500 at Atlanta Motor Speedway.

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Business Wire
Article date:
March 10, 2004
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Sports Editors

Motor Sports Writers & Columnists

NEW YORK--(BUSINESS WIRE)--March 10, 2004

Fans Will Get to Vote on Who They Want 'SIDE BY SIDE'

The Emmy(R) Award-winning NASCAR IN CAR -- television's first enhanced multi-channel digital sports package -- will add a new, innovative feature on Sunday, March 14, during the NASCAR NEXTEL Cup Series Golden Corral 500 from Atlanta Motor Speedway. The new feature, named SIDE BY SIDE, will allow subscribers to view two NASCAR IN CAR drivers on the same channel at the same time.

NASCAR IN CAR, which captured the 2003 Emmy(R) Award for Outstanding Achievement in Interactive Television, ...

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