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Article: PRODUCT FOCUS- COSMETICS IN ECUADOR.
- Article from:
- Market Latin America
- Article date:
- March 1, 2004
CopyrightCOPYRIGHT 2004 Media Contact Resources, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ecuadorian household budgets were severely squeezed by the economic crisis that lasted from 1999 through 2003, yet sales of cosmetics have risen and should continue to do so through 2004.
As Ecuadors economy contracted in recent years and companies cut back their payrolls, Ecuadorian women experienced a disproportionately high increase in unemployment. However, many women simply traded their 9 to 5 jobs for the flexibility of selling cosmetics from their homes.
Home cosmetic sales are well adapted to Ecuadorian lifestyles where families and communities are closely knit. Cosmetic companies Yanbal and Avon, both of which have an extensive network of in-home ...