|
|
Article: Esprit returns to home at Bed, Bath and Beyond.
- Article from:
- Home Textiles Today
- Article date:
- February 23, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Esprit--the young, contemporary, apparel-and home-design brand of the '80s, with a decidedly California signature--will return to bed and bath in the United States in time for back-to-school.
The home brand, now re-emerging under new ownership, will be an exclusive at Bed Bath & Beyond for the first year, according to Carmine Porcelli, director of licensing for Esprit. Bedding will be launched first, he said, with bath to follow within a six-month period.
The liason with Bed Bath, Porcelli explained, "represented an opportunity for exposure and distribution. It is a perfect match for us." Bed Bath will feature it in 500 stores.
In ...