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Article: Video: beyond 'three, two, one ... action!' (video as a communication channel)
- Article from:
- Communication World
- Article date:
- October 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Video ... the word conjures up elaborate productions, high costs, nerve-racking negotiations. But for some, these things pay off, and others find alternatives that meet their needs yet simplify the work and keep down the costs.
Video has proved a highly effective marketing tool for Denro Holdings, an international investment sales firm based in Regina, Sask. They hired Mind's Eye Pictures, a film and production company also located in Regina, to help make a video that would introduce the company's services in South America and Asia. After filming, a sound track was created in English, and then was translated into Cantonese, Japanese, Mandarin and Spanish. DH's ...