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Article: Integrated work garners Mobium plenty of awards.(Special Report: 2004 Top Agencies)(American Business Media's Creative Excellence in Business Advertising)(Business Marketing Association's national Pro-Comm Awards)
- Article from:
- BtoB
- Article date:
- March 8, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kate Maddox
Mobium Creative Group demonstrated its creative strength in 2003 with award-winning campaigns for b-to-b clients. The Chicago-based integrated marketing communications agency captured six awards at the American Business Media's Creative Excellence in Business Advertising (CEBA) awards and 15 awards at the Business Marketing Association's national Pro-Comm Awards.
"When we plan an integrated program, it is based on a model of taking someone from being unaware of a brand through the different stages of purchase, then applying the media and messages to the different stages in the purchase cycle,'' said Gordon Hochhalter, a partner at ...