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Article: Ward's, Fingerhut in catalog partnership. (Montgomery Ward and Company Inc., department stores; Fingerhut Companies Inc., mail order company) (Brief Article)
- Article from:
- WWD
- Article date:
- October 22, 1991
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Montgomery Ward & Co., Inc., and Fingerhut Cos., Inc. have formed Montgomery Ward Direct, which will produce over 10 different specialty catalogs annually.
Sales should reach $500 million by 1996, said Bernard F. Brennan, chairman and chief executive officer of Montgomery Ward.
The new partnership -- equally owned by the two companies and based in Minneapolis -- combines the strengths of Montgomery Ward's name, direct marketing expertise and more than 10 million active credit card customer base, with Fingerhut's expertise in catalog marketing, information ...