Article: Beyond burritos: entrepreneurialism and new products drive the food industry and Ruiz Food Products, one of the hottest producers of Mexican foods. (includes plant facts) (Food Manufacturing ) (company profile)

Beyond burritos

Ruiz Food Products' new plant in Dinuba, Calif., demonstrates the human side of food technology - how application of sound automation principles can improve efficiency enough to make a large work force viable.

"We're really focused more on product flexibility than speed," says vice president for corporate development Robert Duchene. "The whole plant is totally flexible; changeovers are done in five minutes or less. At last count there were 200 different products that we run. We run our manufacturing facility as a support wing of the sales group, flexible enough to give customers whatever they want."

"Our strength is that we manage ...

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