Article: New model Armenia: with a history of persecution, natural disasters and political upheaval, Armenia has lurched from one crisis to another. But now it's poised to recover and, with the aid of a population in diaspora, is starting to reinvent itself as a heritage tourist destination.

Not many people visit Armenia. In fact, as many people go to Lord's on the first day of a test match as go to Armenia in a year. Most of the 30,000 visitors are 'heritage tourists', which is to say that they are part of the estimated four million-strong globally distributed network of the Armenian diaspora, descendants of refugee Turkish Armenians who fled this part of Central Asia during the Ottoman persecution of 1915. Most come to rediscover their homeland, track down long-lost distant relatives and to commemorate their ancestors. They are a much-needed source of income for the two million or so Armenians who live in Armenia today.

Once a far-reaching ...

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