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The impact of business communication education on students' short- and long-term performances.
- Article from:
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Business Communication Quarterly
- Article date:
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March 1, 2004
- Author:
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;
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Copyright informationCOPYRIGHT 2004 Association for Business Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The purpose of this longitudinal study was to identify the short- and long-term impact of business communication education on students' skill developments and performance outcomes. Nearly 400 students at an AA CSC International-accredited business college participated in the study during their sophomore and senior year. The findings indicate that the business communication course helped students develop good skills in writing reports, solving problems, working in teams, communicating orally, and using Internet technologies for both the short term (sophomore year) and the long term (senior year). More than 95 % of the students reported achieving As and Bs on written ...
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