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Article: Twentieth Television to Oversee DIRECTV Ad Sales; Twentieth Television Staffs Up for Added Responsibilities.
- Article from:
- Business Wire
- Article date:
- March 15, 2004
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Entertainment Editors/Business Editors
LOS ANGELES--(BUSINESS WIRE)--March 15, 2004
DIRECTV, Inc. and Twentieth Television announced today that Twentieth Television, News Corp.'s syndication distribution division, will oversee ad sales for DIRECTV, the leading provider of digital satellite entertainment services in the United States. The announcement was made by Mitchell Stern, President and Chief Executive Officer of DIRECTV, and Bob Cook, President and COO of Twentieth Television.
"News Corp.'s acquisition of 34 percent of DIRECTV parent company Hughes provided an opportunity to bring the ad sales in house, and Twentieth Television has a ...