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Article: COMING SOON: A COSMETICS TOY STORY.
- Article from:
- WWD
- Article date:
- March 12, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Bratz dolls have conquered the toy industry. Now the "girls with a passion for fashion" hope to win over young beauty consumers.
Markwins International Corp. has inked a deal with MGA Entertainment for cosmetics based on the hot-selling dolls. The 42-stockkeeping unit collection will begin hitting stores later this year. Priced between $2.99 and $4.99, the products include lip, nail, face and gift sets.
"This is a powerhouse brand," said Bill George, senior vice president of Markwins. "It is the hottest brand for tweens and teens. It will add pizzazz to the department." Estimates are that Bratz cosmetics could add sales of $10 million to ...