|
|
Article: The food? It's in the mail. (mail order food business )
- Article from:
- Prepared Foods
- Article date:
- July 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Offering "unique items for people who are serious about food," is key to developing successful mail order foods, says Justin Rashid, president of American Spoon Foods, a Michigan-based fruit preserved company. He emphasizes that the consumer must believe the "level of value, the uniqueness of the product" justifies the higher costs.
Rashid considers the mail order portion of his business--a steady 25% since 1983--a "wonderful component to the total marketing approach. There is a good synergy" between his food-by-mail segment and the wholesale and retail businesses, he notes.
Selling food by mail is becoming popular among smaller companies as a way for ...