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Article: Dry mixes fight "no brainer" image. (includes related article)
- Article from:
- Prepared Foods
- Article date:
- July 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In fundamental economic terms, dry-mix products should be in the catbird seat. Lightweight, microbiologically safe, and easy to handle, store and prepare, examples range from T.J. Lipton's sugar-free flavored iced teas to Old Pueblo Southwestern Foods', Tubac, Ariz. Cajun beer and Indian Fry bread mixes to General Mills Hamburger Helper and Suddenly Salad.
Dry, shelf-stable foods can connote quality. Consumers seem to have no problem associating high quality labels with dried pastas, breakfast cereals, imported mushrooms, or even "sun dried" fruit. Attendees of the 1991 Institute of Food Technology's Food Expo in Dallas (June 1-5) sampled reconstituted ...