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Article: EUROPE WATCH: BY GEORGE, WE'RE GROWING...GETTING TARNISHED...LITTLE MISS.
- Article from:
- WWD
- Article date:
- March 15, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BY GEORGE, WE'RE GROWING: George, the apparel and accessories brand from Asda, the Wal-Mart-owned supermarket chain, plans to extend its trial of stand-alone stores in the U.K. Two more High Street locations are due to open this May, in Northampton, the Midlands, and in Preston, northwest England. "This is still a trial program and there are no plans for a huge rollout yet," said a spokeswoman for the company. "With these new stores we really want to get a balanced geographical picture of how the brand is performing in the U.K." The Northampton store will be 7,500 square feet, while the Preston store will be 9,500 square feet. The Preston store will occupy the site where ...