Article: Data Supplies Inc. Installs Xerox DocuColor iGen3 to Expand Its Business in High-Growth Markets; 'No Other Digital Press Can Compete with the Wide Range of Applications'.

Business Editors/High-Tech Writers

DULUTH, Ga. & ROCHESTER, N.Y.--(BUSINESS WIRE)--March 17, 2004

Data Supplies Inc. (DSI) has installed a DocuColor iGen3(R) Digital Production Press from Xerox Corporation (NYSE: XRX) to expand its business into new, revenue-generating markets. New opportunities include point-of-purchase signs for retailers, personalized benefit guides for insurance companies, and direct marketing materials for auto dealers and hospitality companies such as hotels, resorts and convention centers.

DSI is currently printing 400,000 to 500,000 pages a month on the press.

"We see an accelerated trend toward one-to-one ...

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