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Article: Cesar Alierta Meets With More Than 250 Company Executives in the Americas Region; Telefonica Launches Strategic Customer Outreach Plan in Latin America; * With investments of more than 34 billion euros earmarked for purchasing assets and more than 28 billion euros for the development of infrastructure, Telefonica will become the largest private investor in the region.
- Article from:
- PR Newswire
- Article date:
- March 17, 2004
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SAO PAULO, Brazil, March 17 /PRNewswire/ -- Telefonica's president Cesar Alierta presented today in Sao Paulo, Brazil, Telefonica Latin America's new customer outreach program designed to transform the company's operating subsidiaries into client-centric organizations that will enable the company to grow in a way that is profitable and sustainable. This new program will be based on local plans resulting from extensive analyses implemented by each operating company to diagnose their current commercial practices, capabilities, talent, culture and organizational focus.
The launch of the new customer outreach plan, in line with the program introduced in Spain a few ...