Article: Cheese--a natural: consumption continues to increase, consumers are buying more of the good stuff and a few "gimmes" get thrown the cheese industry's direction.(Cheese Trends Spring 2004)

According to the most recent data from USDA Economic Research Service, per capita consumption of natural cheese increased almost 2% from 2001 to 2002. More impressively, during the last quarter of the 20th century, when fluid milk consumption was rapidly declining, cheese consumption continued to grow. In fact, since 1980, per capita consumption has increased roughly 75%. With growth like this, cheesemakers and cheese marketers are pretty content these days.

Marketers know that the cheese business has been fortunate, and are thankful that consumers, make that 93% of all consumers, love the taste of cheese. This figure comes from the 2003 Cheese Omnibus Study ...

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