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Article: Paid Search - The "Secret" On-line Marketing Tool.
- Article from:
- M2 Presswire
- Article date:
- March 22, 2004
CopyrightCOPYRIGHT 2004 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-22 March 2004-Axcess News: Paid Search - The "Secret" On-line Marketing Tool(C)1994-2004 M2 COMMUNICATIONS LTD
RDATE:03202004
Toronto - AXcess News (www.axcessnews.com) There are two basic ways to get to the top of the search engine mountain:
1. You can climb up step-by-step slowly and methodically getting your website into the top rankings or;
2. You can hire a helicopter and fly up - pay for a well-placed advertisement directly with the search engines.
Now with $2.07 billion spent in 2003 on paid search advertising on such pay-per-click search engines as Google and Overture and with this figure representing 30% ...