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Article: Survival, Dyson style; The vacuum cleaner tycoon worth [pounds sterling]860m says he once faced a stark choice - cling to his dream and go out of business or eat humble pie and survive. Guess what? He won't be eating humble pie again, FINANCIAL MAIL,THE INTERVIEW.
- Article from:
- The Mail on Sunday (London, England)
- Article date:
- March 21, 2004
CopyrightCOPYRIGHT 2004 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: TOM MCGHIE
Life is good for Sir James Dyson. He is a multimillionaire. He has film star looks. And he is a genius.
But the mention of just one word to the inventor of the bagless vacuum cleaner makes his face cloud over.
That word is Malaysia. Despite once taking every opportunity to champion manufacturing in Britain, Dyson suddenly switched production of the bagless wonder from Malmesbury, Wiltshire, to the Far East.
His 500 loyal workers were made redundant and at a stroke his image was tarnished. In some quarters he was branded a hypocrite. At the time he said: 'I was presented with a stark choice - cling to a dream and go ...