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Article: Starwood to Enhance Best Rate Guarantee on Its Branded Websites -- Lowest Rates Anywhere; Easier Claim Process Plus New Incentives Are Some Changes to Pioneering Program.
- Article from:
- Business Wire
- Article date:
- March 23, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Travel Writers
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--March 23, 2004
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that the company will enhance its "Best Rate Guarantee" on its branded websites (www.starwood.com; www.spg.com; www.sheraton.com; www.whotels.com; www.westin.com; www.stregis.com; www.fourpoints.com; www.luxurycollection.com). "Best Rate Guarantee" pledges that Starwood's branded websites will offer the lowest published rates available anywhere.
Starwood was one of the first hotel companies to launch a rate guarantee program back in May of 2002, and since then, all the major hotel companies ...