Article: Starwood to Enhance Best Rate Guarantee on Its Branded Websites -- Lowest Rates Anywhere; Easier Claim Process Plus New Incentives Are Some Changes to Pioneering Program.

Business Editors/Travel Writers

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--March 23, 2004

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that the company will enhance its "Best Rate Guarantee" on its branded websites (www.starwood.com; www.spg.com; www.sheraton.com; www.whotels.com; www.westin.com; www.stregis.com; www.fourpoints.com; www.luxurycollection.com). "Best Rate Guarantee" pledges that Starwood's branded websites will offer the lowest published rates available anywhere.

Starwood was one of the first hotel companies to launch a rate guarantee program back in May of 2002, and since then, all the major hotel companies ...

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