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Article: Animal Planet Debuts Extensive Marketing Campaign Featuring New Tagline 'Living Breathing Entertainment' Beginning April 1; New Advertisements Created by New York Creative Director Mark D'Arcy and by Frank Todaro of Moxie Pictures, and Directed by Frank Todaro.
- Article from:
- PR Newswire
- Article date:
- March 23, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 23 /PRNewswire/ -- Illustrating the network's dedication to the unique relationship between people and animals, Animal Planet announced today that it will launch an extensive marketing campaign on April 1. The campaign, which will run throughout the spring and summer, will feature new advertisements highlighting Animal Planet as a destination for engaging entertainment with programming that evokes the range of emotions animals uniquely provide.
"The 'Living Breathing Entertainment' campaign captures the vitality and excitement of Animal Planet's original programming, and we are confident that loyal fans and new recruits will respond to its ...