|
|
Article: ABSOLUT VODKA Launches Its First Consumer Relationship Marketing Program; ABSOLUT ACCESS Program Gives Consumers 'Behind the Bottle' Access.
- Article from:
- PR Newswire
- Article date:
- March 24, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, March 24 /PRNewswire/ -- ABSOLUT VODKA today launched its first consumer relationship marketing program, debuting ABSOLUT ACCESS on its global website http://www.absolut.com/.
ABSOLUT ACCESS provides consumers the opportunity to "go behind the bottle" into the world of ABSOLUT. Consumers will have access to items such as personalized recipe books for their cocktail table, special club listings and guest list privileges, recipes text messaged directly to their cell phones and exclusive stories, ad previews and much more.
"ACCESS is truly different than what currently exists in the marketplace," said Tim Murphy, ABSOLUT brand director, Absolut ...