Article: Rolling in profits from paper: bigger, softer rolls and innovative packaging could help retailers soak up more sales.(Center Store)

Toilet paper is getting softer, paper towels are getting thicker and even the Brawny Man has gotten a makeover. What do all these changes mean for retailers looking to boost profits in the paper products aisle?

While consistently strong sellers like Procter & Gamble's (P & G) Bounty paper towels and Charmin bath tissue and Georgia-Pacific's Brawny paper towels remain favorites in the category, private label products are also performing well. And a trend toward multi-packs may help retailers save shelf space while puffing up sales.

One of the biggest trends in the consumer paper products sector is double roll bath tissue. "Double roll bath has really ...

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