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Article: Film distribution in Italy: an unforgettable experience.
- Article from:
- Video Age International
- Article date:
- September 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Film Distribution in Italy: an Unforgettable Experience
It's a hot, balmy, evening in Italy. You and your friend are looking for something to do. As you meander down the streets of Milan, you spot a local theatre. That's it! Let's go to the movies! Once inside, you're ushered to your seat. What? No warm popcorn?! You select the "perfect" middle seat. Nestling in, you suddenly feel a lump, then another. After playing musical chairs, you and your friend find a couple of well worn, albeit lumpless, seats along the side aisle by the wall. While waiting for the picture to start, you notice the peeling paint and the litter from an earlier screening. The movie starts. The ...