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Article: Expert tips on marketing security: from selecting the right colors for your brochure to following up on the original message, experts share their tips for achieving the most effective marketing.(electronic security companies)
- Article from:
- Security Distributing & Marketing
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A majority of electronic security companies has fewer than five employees--the reason that most of you wear a dozen "hats" in the course of a week. And, whether you know it or not, marketing is one of them. If you don't think your company is big enough to professionally market its products and services, think again.
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Even yard signs and van lettering are a form of marketing. If marketing falls under your purview, then you need to think about how these simple messages are perceived by potential customers. Some marketing is basic common sense, but you can craft and deliver your company's message at any level with the proper knowledge ...
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