|
|
Article: Stagnito Communications Inks Deal to Publish Book on How to Improve New Product Launches; Joan Schneider, Head of Boston PR Firm, Will Author Book on New Product Launch.
- Article from:
- Business Wire
- Article date:
- March 25, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
News Editors
DEERFIELD, Ill.--(BUSINESS WIRE)--March 25, 2004
Stagnito Communications Inc. (SCI), the world's largest publisher of food, beverage and packaging magazines, will launch a new book publishing arm in October, 2004 with the publication of New Product Launch: 10 Proven Strategies. Authored by Joan Schneider, president of Schneider & Associates, a Boston public relations firm specializing in introducing new products and revitalizing icon products, the book will be a first-of-its-kind look at how companies can improve the launch stage of the new product development process.
Serving as agent for the book was Al Zuckerman of Writer's ...