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Article: Wrapped up in expansion: Tillamook Country Smoker continues to grow along with the meat snack industry.(Meat Snack Update)
- Article from:
- The National Provisioner
- Article date:
- February 1, 2004
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Paralleling the surge of the meat-snack category in the past several years has been the expansion of Tillamook Country Smoker, Tillamook, OR. The 50-year-old company, which started out with a home recipe by Art Crossley that was marketed by business partner Crawford Smith, has diversified as much as any product line or package type--and demonstrates staying power through innovation.
Evolutionary movement
Several years ago, the company's forte was unwrapped jerky sold through counter displays at convenience stories.
"That is what we've been known for and are leaders in. But in the last five years, we have dramatically grown our retail business, ...