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Article: After dialing 911 ... Bank robbery is an ugly reality. One way to ease the trauma of a stickup is to ensure that your crisis communication plan specifically addresses what to do once the bad guys make their getaway.(Fundamentals: crisis communications)
- Article from:
- ABA Bank Marketing
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The romance of the bank robbery has long since gone the way of the stagecoach and Frank and Jesse James--if, indeed, it ever existed at all. The holdup is still around, however. But, as anyone who has ever been on the receiving end of one knows, there is nothing glamorous or romantic about it.
Even when the heist does not involve physical violence, it strikes a psychological blow that can leave employees feeling distressed; customers, apprehensive; and, the community at large, fearful. All this presents a special crisis communication challenge for banks.
Bank robbery currently is going through one of its cyclical upsurges--particularly in small towns and ...