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Article: 3: Science & style: innovation and efficacy are key components to reaching teens with cosmetic formulations.(Global report: cosmetics and teens)
- Article from:
- Global Cosmetic Industry
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Teens want products that reflect their individuality, yet provide authenticity as well For looks inspired by the sensuality of Britney Spears, the dark attitude of Kelly Osbourne or the sweetness of Mandy Moore, teens need versatility.
The world of today's teen is fraught with activity--the Internet, cell phones and the reality of academic and social pressures, and understanding the teen market in terms of today's complexities is important. Jane Buckingham, president of Youth Intelligence, a New York marketing and consulting firm, said at a Fragrance Foundation Insight Series presentation on teens that there is a strong desire for teens to be different and to ...