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Article: Campaigns: Media enjoys Ride as Turnberry plugs new Vegas condos.(Turnberry Associates)
- Article from:
- PR Week (US)
- Article date:
- April 5, 2004
CopyrightCOPYRIGHT 2004 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR team: Turnberry Associates (Aventura, FL) and O'Connell & Goldberg
(Hollywood, FL)
Campaign: Launching Turnberry Place, Las Vegas
Time frame: Spring 1999 to present
Budget: dollars 95,000 annually ('The Ride' cost an added dollars
300,000)
Turnberry's construction site and set-up only added to the list of obstacles.
'The piece of property on which it was going to be built was on the north end of the Vegas Strip, which was not then the desirable end,' says O'Connell & Goldberg president Jim O'Connell. 'It was right near the old Circus Circus and El Rancho hotels.'
What's more, sales of the units would have to be conducted in a trailer on ...