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Article: A Difficult Market Segment.("The Working Poor: Invisible in America")(Book Review)
- Article from:
- American Banker
- Article date:
- April 2, 2004
- Author:
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If there is a message for bankers in David K. Shipler's book "The Working Poor: Invisible in America," it goes something like this: Working poverty is a widespread phenomenon in the United States, and financial services firms play a big role in perpetuating it.
What the book doesn't directly address (not surprisingly) is whether there is anything bankers might want to do in response -- whether, for example, the nearly 30 million people who some suggest qualify as working poor constitute a market for banks in any sense other than as a source of high-interest loans and usually unfair fees.
Nonetheless, "The Working Poor" is powerfully relevant to the ...