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Article: Push for quality.(Meat--Bacon--Poultry--Fish)(British Chicken Marketing)(Brief Article)
- Article from:
- Grocer
- Article date:
- February 28, 2004
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A campaign to boost the profile of chicken has got off to a flying start, claim organisers.
A number of leading industry organisations teamed up to create British Chicken Marketing last year to promote British Quality Chicken.
The levy funded initiative has already attracted support from Grampian Country Foods Group and PD Hook Hatcheries as well as the British Poultry Council and NFU, and BCM is hoping to gain ...