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Article: Small and perfectly formed.(products & packs)(Brief Article)
- Article from:
- Food Trade Review
- Article date:
- December 1, 2003
CopyrightCOPYRIGHT 2003 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Ilchester Cheese Company has just launched a brand new packaging format for the retail trade, described as "Mini Whole Cheese". The 150g cheeses are packaged in a transparent wrapping, maximising the visual appeal of the cheeses by displaying the whole of the round cheese inside A shelf ready tray is supplied, which allows the packs to be put directly onto the shelf and enables the round cheeses to be displayed upright These innovative packs also have an extended shelf life owing to the sealing technology used. which allows lot optimum freshness when opened. ...