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Article: Character animation: tradition is no longer the norm.
- Article from:
- Post
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Post LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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there have been whispers: character animation is being used mostly for the Saturday morning cartoon crowd. Its heyday as an advertising medium for adult products is past. The popular 3D type characters from feature films have not been migrating to commercials as quickly as expected. You'd almost think character animation was past its prime. It is not.
In fact, the animators interviewed for this article see it everywhere, depending on their market niche and their definition of what character animation is.
[ILLUSTRATION OMITTED]
"It's becoming more of a tool as more directors see movies like The Lord of the Rings. The ideas are certainly out ...