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Article: ESPN and ABC Sports Collaborate With the Multi-Platinum Artist Black Eyed Peas for NBA Playoffs and Finals Campaign; ':24 TO LIVE' Themed Campaign Features New Single 'Let's Get It Started'.
- Article from:
- PR Newswire
- Article date:
- April 5, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, April 5 /PRNewswire/ -- ESPN's new promotional campaign for the NBA Playoffs and Finals on ESPN and ABC will feature a collaboration with multi-platinum selling artist Black Eyed Peas and their song "Let's Get It Started." The song will serve as the campaign's anthem with specially written lyrics themed on the drama of the NBA Playoffs and Finals.
The campaign theme ":24 TO LIVE" plays on the intensity of the game's countdown clock and includes Grammy Award-winning, multi-platinum-selling artist Carlos Santana on guitar, playing with the Black Eyed Peas for the first time. Also included in the campaign are The Chosen Generation Youth Choir from Los ...