Article: PRODUCT FOCUS- FRENCH DAIRY PRODUCTS.

Frances cuisine is famous for its rich desserts and creamy sauces, but consumers increasingly favor lighter fare containing less butter and cream. As a result, demand for rich dairy products will experience no growth during 2004, but sales of dairy products identified with a healthy diet will rise.

France is a very mature market when it comes to dairy products. French household budgets are more than adequate to acquire the dairy products consumed by an average household, so sales growth this year will primarily be linked to the introduction of new and innovative products.

Dairy products experienced steady sales growth of over 1 percent per annum through ...

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