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Article: Lead generation .... The forgotten link in savvy marketing.(Publisher's Outlook)
- Article from:
- Customer Interaction Solutions
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Why Lead Generation?
If you follow the anatomy of a healthy organization, you will find that without exception, no company can exist without new business and simply stated, no company can remain in business without sales. It follows, therefore, that to generate sales, one must have sales leads because "all sales begin with sales leads."
As vital as lead generation is, it is mind-boggling that so many companies ignore this phenomenally important part of business and simply give it casual attention, if any at all.
Sources Of Leads
Leads can be generated from any or all of the following:
1. Trade shows,
2. Print ...