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Article: THE DEBATE: We have a global brand that is irreplaceable; YES Nick Hawkins, marketing lecturer, Liverpool John Moores University.(Features)
- Article from:
- Daily Post (Liverpool, England)
- Article date:
- April 6, 2004
CopyrightCOPYRIGHT 2004 MGN Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Nick Hawkins
I HAD the pleasure of showing a television crew from Shanghai around the city a few months ago, and they were genuinely staggered by how much Liverpool has to offer.
Having sampled the delights of the Philharmonic Hall,Town Hall, Albert Dock, waterfront,Beatles exhibition,football grounds, museums and galleries, we went for a meal in Chinatown.
The producer said to me ``So much in one place,Liverpool is unique.''
It is precisely this uniqueness that makes it vital that we use the emotional power of our great city at the heart of our branding campaign for the region.
Could anyone feel emotional about ...