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Article: The 'hidden persuaders' out in the open.(Opinion & Editorial)
- Article from:
- Manila Bulletin
- Article date:
- April 12, 2004
CopyrightCOPYRIGHT 2004 Manila Bulletin Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Elinando B Cinco
IN the 1960 best-selling book in The Hidden Persuaders, those creative talents who are responsible for coming up with ideas that sell products and services are compared to creatures who are out of this world.
The epithet said in a figurative manner is likely to be true.
"Ideal men" in advertising and public relations are oftentimes nonchalantly ribbed by those outside the industry as characters either "in suspended animation or in subliminal suspension."
The label can be attributed to the fact that these men and women strike unconventional postures as they search for the magic word to move the merchandise ...