|
|
Article: Search Engine Marketing Firm iProspect Survey Confirms Search Engine Loyalty Exists; Over 87 Percent of Web Users Trust Specific Search Engines With Their Queries.
- Article from:
- Business Wire
- Article date:
- April 14, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors/High-Tech Writers
WATERTOWN, Mass.--(BUSINESS WIRE)--April 14, 2004
iProspect(R), the Original(R) Search Engine Marketing Firm (www.iprospect.com), today announced that results from a recent survey indicate that 56.7 percent of Internet users use the same search engine or directory when they are looking for information, and another 30.5 percent of Web users have a few specific search engines they use regularly. A small amount of Web users, 12.8 percent, said they use a different search engine each time, depending on what they are looking for at that moment. This shows that search engine loyalty truly exists across a vast (87.2) majority ...