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Article: Calvin Klein Announces Fall 2004 Launch of 'Choice Calvin Klein'; New International Junior Underwear Collection Targeted to Young Women.
- Article from:
- PR Newswire
- Article date:
- April 14, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, April 14 /PRNewswire/ -- Calvin Klein Underwear, a division of The Warnaco Group, Inc. today announced that it will launch a new collection of contemporary underwear under the new brand name 'Choice Calvin Klein'. This new line will be aimed at a younger consumer with distinct product to differentiate it from the existing 'Calvin Klein' line.
'Choice Calvin Klein' was developed collaboratively with Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen corporation , to serve the 14-22 year old female consumer looking for an identifiable, yet affordable designer underwear brand. The brand was named to evoke an emotional, youthful ...